Privacy Policy

1. Introduction

Welcome to the privacy policy of Advanced Golf Solutions LLC, a Florida limited liability company doing business as "Booked Bays" and "Booked Birdies" (collectively, "AGS," "we," "us," or "our"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services.

AGS operates as a technology facilitator, providing booking and management software to golf facilities, simulator venues, and other businesses ("Business Clients"), while also serving the individuals who use our platform to make bookings and purchases ("End Users"). This Privacy Policy applies to all users of the Platform, including both Business Clients and End Users.

By using the Platform, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide when you:

• Create an Account: Name, email address, phone number, date of birth

• Make Bookings: Booking preferences, party size, special requests

• Process Payments: Billing information, payment card details (processed securely through our third-party payment processors)

• Subscribe to Memberships: Membership preferences, home facility selection

• Contact Support: Communication history, feedback, and inquiries

• Complete Your Profile: Golf handicap, skill level, preferences, profile picture

• Register as a Business Client: Business name, address, tax identification, facility details, banking information for payouts

2.2 Information Collected Automatically

When you use our platform, we automatically collect certain information, including:

• Device Information: IP address, browser type, device type, operating system

• Usage Data: Pages visited, time spent on pages, links clicked, search queries

• Location Data: Approximate geographic location based on IP address

• Cookies and Similar Technologies: Session data, preferences, authentication tokens

2.3 Information from Third Parties

We may receive information about you from third parties, including:

• Payment Processors: Transaction confirmation and payment status

• Business Client Facilities: Check-in data, session feedback, facility usage

• Authentication Services: Single sign-on providers (if you use SSO to log in)

• Analytics Providers: Aggregated usage statistics and trends

3. How We Use Your Information

We use the information we collect to:

• Provide Our Services: Process bookings, manage your account, facilitate payments between End Users and Business Clients

• Communicate with You: Send booking confirmations, reminders, updates, and customer support responses

• Improve Our Platform: Analyze usage patterns, develop new features, enhance user experience

• Personalize Your Experience: Recommend facilities, remember preferences, customize content

• Process Transactions: Handle payments, issue refunds, manage subscriptions

• Send Marketing Communications: Promotional offers, newsletters, special events (with your consent)

• Ensure Security: Detect fraud, prevent unauthorized access, protect our users

• Comply with Legal Obligations: Respond to legal requests, enforce our terms, protect our rights

• Analytics and Research: Understand trends, measure effectiveness, conduct market research

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 With Business Client Facilities

When you make a booking, we share necessary information with the Business Client facility, including your name, contact information, booking details, and any special requests. As described in our Terms of Service, AGS acts as a technology facilitator, and your booking creates a direct relationship between you and the Business Client. The Business Client's use of your information is governed by their own privacy practices.

4.2 With Service Providers

We work with third-party service providers who perform services on our behalf:

• Payment Processors: To process payments securely (e.g., Stripe)

• Cloud Hosting: To store data and host our platform

• Email Services: To send transactional and marketing emails

• Analytics Providers: To analyze platform usage and performance

• Customer Support Tools: To provide efficient customer service

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.3 For Legal Reasons

We may disclose your information if required by law or if we believe in good faith that such action is necessary to:

• Comply with legal obligations, court orders, or government requests

• Protect and defend our rights or property

• Prevent fraud or illegal activity

• Protect the safety of our users or the public

4.4 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets of Advanced Golf Solutions LLC, your information may be transferred to the successor entity. We will notify you of any such change in ownership or control of your personal information.

4.5 With Your Consent

We may share your information for any other purpose with your explicit consent.

5. Cookies and Tracking Technologies

We use cookies and similar technologies on the Platform and on the websites we host for Business Clients. Some are needed to make the site work. Others are optional, and you decide whether we use them.

5.1 Types of Cookies We Use

• Essential Cookies: Needed to run the Platform: keeping you signed in, protecting forms, remembering a booking in progress, and processing payments. These are always on and do not track you across other websites.

• Preference Cookies: Remember settings such as your appearance choice and your cookie decision.

• Analytics Cookies: Help us and our Business Clients understand how the site is used, such as which pages and features people visit. We use Google Analytics for this.

• Advertising Cookies: Let Google Ads and Meta (Facebook and Instagram) see when a visit or booking came from one of a Business Client's ads, and show more relevant ads elsewhere.

5.2 Your Choices

If you are in California, Quebec, the European Economic Area, the United Kingdom, or Switzerland, analytics and advertising cookies stay off until you accept them in the cookie notice at the bottom of the page. Everywhere else, they are on by default.

Anyone can turn analytics and advertising cookies on or off at any time using the "Your Privacy Choices" link in the footer of every page. No account is needed. Your choice is stored in a cookie on your browser for one year, carries over when you go from a Business Client's website to the Platform to book or pay, and is saved to your account if you are signed in, so you should not have to answer twice.

We honor the Global Privacy Control browser signal as a request to turn these cookies off. You can also block or delete cookies in your browser settings, but essential cookies are required for booking and payment to work.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest

• Secure payment processing through PCI-DSS compliant providers

• Regular security assessments and updates

• Access controls and authentication requirements

• Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. As described in our Terms of Service, Business Clients are independently responsible for the security of data they access through the Platform and for the physical security of their facilities.

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you

• Comply with legal obligations

• Resolve disputes and enforce our agreements

• Maintain business records

When your information is no longer needed, we will securely delete or anonymize it. Booking history and transaction records are typically retained for at least 7 years for accounting and tax purposes.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

8.1 Access and Portability

You have the right to access your personal information and receive a copy of it in a structured, commonly used format.

8.2 Correction

You can update or correct your personal information through your account settings or by contacting us.

8.3 Deletion

You may request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, pending transactions).

8.4 Opt-Out of Marketing

You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in emails or updating your notification preferences in your account settings.

8.5 Object to Processing

You may object to certain types of processing of your information, such as for marketing purposes.

8.6 Withdraw Consent

Where we process your information based on consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at privacy@bookedbays.com. We will respond to your request within 30 days.

9. Children's Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States where Advanced Golf Solutions LLC is headquartered. These countries may have different data protection laws. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy, including standard contractual clauses or other approved transfer mechanisms where required.

11. Third-Party Links

Our platform may contain links to third-party websites or services, including those of our Business Clients. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.

12. California Privacy Rights

If you are a California resident, you have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA):

• Right to know what personal information is collected, used, and shared

• Right to delete personal information, subject to exceptions

• Right to correct inaccurate personal information

• Right to opt out of the sale or sharing of personal information. We do not sell personal information for money. Our use of advertising cookies from Google and Meta may count as "sharing" for cross-context behavioral advertising under California law. You can opt out at any time through the "Your Privacy Choices" link in the footer of every page, or by turning on Global Privacy Control in your browser. For visitors in California, analytics and advertising cookies are off until you accept them.

• Right to limit the use of sensitive personal information. We do not use sensitive personal information for purposes that require this right.

• Right to non-discrimination for exercising your privacy rights

To exercise any of these rights other than the cookie opt-out, contact us at privacy@bookedbays.com. We will verify your request and respond within 45 days. You may also use an authorized agent to make a request on your behalf.

13. European Privacy Rights (GDPR)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) and equivalent laws:

• Right to access, correct, or delete your personal data

• Right to restrict or object to processing

• Right to data portability

• Right to withdraw consent

• Right to lodge a complaint with a supervisory authority

We only set analytics and advertising cookies with your consent, which you give or withdraw through the cookie notice at the bottom of the page or the "Your Privacy Choices" link in the footer. Withdrawing consent does not affect processing that already took place.

Our legal basis for processing your information includes:

• Contract Performance: Processing necessary to provide our services

• Legitimate Interests: Improving our platform, preventing fraud, marketing

• Consent: Where you have given explicit consent, including for analytics and advertising cookies

• Legal Obligation: Compliance with applicable laws

14. Canadian Privacy Rights

If you are in Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) applies, and if you are in Quebec, the Act respecting the protection of personal information in the private sector (Law 25) also applies. You have the right to:

• Access and correct the personal information we hold about you

• Withdraw your consent, subject to legal or contractual restrictions

• File a complaint with the Office of the Privacy Commissioner of Canada or, in Quebec, the Commission d'accès à l'information du Québec

For visitors in Quebec, analytics and advertising cookies are off until you accept them in the cookie notice. Elsewhere in Canada, they are on by default, and you can turn them off at any time through the "Your Privacy Choices" link in the footer of every page.

The person in charge of the protection of personal information at AGS can be reached at dpo@bookedbays.com.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our platform

• Updating the "Last Updated" date at the top of this policy

• Sending you an email notification (for significant changes)

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Advanced Golf Solutions LLC

d/b/a Booked Bays & Booked Birdies

Email: privacy@bookedbays.com

We will respond to your inquiry within 30 days.

By using our platform, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. This Privacy Policy was last updated on September 13, 2026.

© 2026 Advanced Golf Solutions LLC. All rights reserved.